1953 - The first issue of Playboy is created by 27-year-old Hugh Hefner on his kitchen table. The issue features Marilyn Monroe as the "Sweetheart of the Month."

1955 - Playboy begins marketing cuff links that feature the Rabbit Head logo. Men throughout the U.S. wear them to associate themselves with the Playboy lifestyle. Playboy fashion is born.

1960 - Playboy enthusiasts are offered the key to the good life when Hef opens the first Playboy Club in Chicago. The Bunny Costume instantly becomes the symbol of understated sexiness and sophistication.

1966 - The Playboy Foundation is established. To date, the foundation has raised over $15 million US for various causes.

1971 - Hef purchases the Playboy Mansion, moving his empire to Los Angeles, California. The Mansion quickly becomes the epicenter of Hollywood's social scene and home to Hef's legendary invite-only parties.

1988 - Christie Hefner is elected Chairman and CEO of Playboy Enterprises, Inc. Forbes magazine named her one of the 100 Most Powerful Women in the World in 2005 and 2006.

1999 - Playboy Fashion makes its global debut spreading its fun-loving style across the world!

2002 - Playboy Fashion opens its doors to shoppers in Asia with the debut of its first free-standing boutique. The boutique's instant success prompts Playboy to continue to open stores throughout the world! Visit www.playboystyle.com for locations.

2005 - Playboy Icon, a high-end line of eveningwear for men and women is launched. The product is available at Playboy boutiques globally.

2006 - The Bunny is Back! Playboy opens the world famous Playboy Club at The Palms Resort and Casino in Las Vegas Nevada and Hef visits a Playboy Boutique for the first time!

2007 - Playboy opens its first flagship location in Europe on London's Oxford Street.

Playboy continues to mix its good-life attitude and rich heritage to create stylish fashion for fun-loving adults.